The training program will answer these questions:

• What blogs are, the benefits of blogging and how to set up a blog and get started.
• Ways to make your blog attractive to readers, improving design and increasing effectiveness.
• How to write a good blog – expanding its content with links, photos and video.
• Blogs and SEO – improving your website’s/blog’s ranking on search engines.
• Using your blog for wider marketing activities, and making money from affiliate marketing.
• Blogging pitfalls – how to avoid them.